SEO For Your Site

Ready to get started driving more traffic to you site? We've brought together key information to help you get up and running quickly. For each of the five main areas we touch on (Crawlability, Site Structure for SEO, On-Page SEO, Content & Links) ask yourself if you have performed the task. Some of these will be easily handled, while others may require more planning and work to implement. If you hit a wall and simply cannot accomplish something on the list, don’t panic. Move on to something else.

Crawlability

Create XML sitemaps and upload them to the root of my site
Ensure navigational structure can be accessed by search crawlers
Ensure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax)
Ensure a clean down-level experience to expose content when rich media is used
Ensure a clean, keyword rich URL structure is in place
Create a robots.txt file and place at the root of my domain

Site Structure for SEO

Ensure content is laid out in a logical hierarchy
Ensure content is well linked to with internal links
Ensure a clean, keyword rich URL structure is in place
Ensure URLs contain no extraneous parameters where possible (sessions, tracking, etc.)
Create both HTML & XML sitemaps for humans and search crawlers respectively
Ensure JavaScript/Adobe Flash Player/rich media does not hide links from crawlers

On-Page SEO

Inside the <head> code
Titles should be unique, relevant, and approximately 60 characters long
Descriptions should be unique, relevant, grammatically correct, and 160 or fewer characters
Must have only one title and description per page on my site
Inside the <body> code
Should have only one <H1> tag - content held in tag should be keyword rich
<ALT> tags should be available for all content-related images. They should contain content that explains the image and uses targeted keywords
Ensure the keyword targeted by your page appears within the actual content of the page
Use targeted keywords in anchor text when pointing links to other internal pages

Content

Ensure content is built based on keyword research to match content to what users are searching for
Ensure a dedicated down-level experience exists to enhance discoverability of content held in rich media
Ensure as much written content as possible is kept out of rich media and images
Produce deep, content rich pages; be an authority for users by producing excellent content
Set a schedule and produce new content frequently
Be sure content is unique – don't reuse content from other sources
Use 301 redirects to transfer value to new pages when content is moved or retired
Use the <rel canonical> tag to help engines understand which duplicated pages should be indexed and have value attributed to them
Use 404 error pages to help cleanse old pages from search engine indexes

Links

Plan for incoming & outgoing links – plan how to encourage users to link to content
Create a plan to manage internal links ensuring the engines see deeper content
Create a social media plan to promote content via social spaces
Be sure to manage anchor text to help define content inside the site
Avoid buying links in an attempt to influence search rankings